the nwobhm mystique
July 31st, 2006, 6:36 pm
Ah, that unpronouncable acronym of acronyms, the nwobhm, holds a most special place in the hearts of heavy metal fans. No other term, perhaps, holds as much reverence, as much awe, as much sheer mystique, to those who follow the path of the heavy, than the nwobhm does, and not without good reason. For it was in the nwobhm, in that swelteringly-hot, clanging forge of music alchemy, that much of the foundations of the genre were formed, and to which virtually all who came after were forced to pay homage.
NWOBHM stands for the New Wave of British Heavy Metal, a term coined in a weekly music paper in 1979 to describe a grassroots, groundswell movement of heavy rock bands bucking the tide of punk rock and new wave. But, in an interesting twist, it was the article itself which served as the catalyst for the movement, and helped to thrust the New Wave of British Heavy Metal into the limelight, and a few of its most fortunate into super-stardom.
As with many fads, within a year it had lost steam, and within a few years it was gone, an entire network of like-minded groups in a whole nation ceasing to exist altogether. It arrived with a bang, left with a whimper.
Gone but not forgotten, however. As the 90s progressed, it soon became apparent that there was a whole world of fans who loved that strange, brief British fad, fans in Europe, Japan, America, as well as back home, who clambered for used copies of old vinyl, the relics of the age. A collector’s world was born, and with it the good and the bad that comes from collecting. Long-defunct bands were invited to re-form and perform again at the Summer European festivals, sometimes to audiences many times as large as any to whom they had originally performed.
It turned out that for many, the nwobhm mystique had not in fact worn off, even after so much time had passed.
But what is it about this strange, brief music movement that holds so much special magic for the heavy metal fan? Why does it continue to entice, why does the name itself seem to evoke such awed whispers?
To find the answer, we have to travel back in time and become familiar with the world in which the nwobhm was born, as well as the people who contributed to it, not just the music itself.
Hold on just a sec while I get out my map of time portals (stolen from the Supreme Being), and …
To the mainstream music companies and press, hard rock was dead in the late 70s in the UK, replaced by the edgier punk rock and New Wave movements (by the end of the 70s these would in turn be replaced by Ska and other forms of pop). Hard rock bands — especially the up-and-comers — found it hard to book gigs, and even harder to make record deals in a climate which had apparently moved on to other genres. Steve Harris of Iron Maiden has often recounted how one brief manager of the band could have gotten them a record deal … if they agreed to cut their hair short and put on leather and safety pins.
Heavy metal was a term for heavy rock that had come into existence around 1970, used to define rock bands who used distorted guitars and brisk tempos, bands such as Deep Purple and Black Sabbath. But by the late 70s most of these monoliths had lost a great deal of steam. Their output dwindled, rosters disintegrated. The perception was that these groups and the sound they represented had had their day and run their course, and it was time to move on.
There were exceptions. A very few groups, such as Judas Priest and UFO were able to sell out the larger venues and release major-label records, as most nwobhm participants were quick to point out, but the general momentum was against this type of music. If nothing else, it certainly wasn’t fashionable anymore.
Yet, throughout Britain in the mid- and late-70s, dozens, probably hundreds, of bands cropped up of young hopefuls who had grown up listening to the heavy metal greats and wanted to make their own music in that style. Generally, their aspirations were small (get local gigs, maybe pull some birds). More importantly, they had no clue that other young bands with similar tastes even existed outside their narrow little sphere. Because this style of music was not receiving any kind of media attention, nor did any kind of national network exist as such, these bands drilled away in complete isolated obscurity.
By and large the activities of these bands consisted of pursuing local gigs for little or no money at pubs and building societies, and hanging about trying to put together their own material to record demo tapes to send off to the labels (who promptly threw them in the trash).
Iron Maiden provides a quintessential example of the average activities of bands who would eventually comprise the nwobhm movement. Formed in December 1975 by bassist Steve Harris, and comprising at the time an almost endless revolving door of other East Ender players, Iron Maiden toured the local pubs in East London looking for an opportunity to play to a few punters, while they built up their homemade material, perfected their sound and their technique, and tried to develop a stage persona. They trundled around with their equipment in the back of a washed-up old van they dubbed the Green Goddess. Money was not their goal — they all had dayjobs (Harris was an apprentice draftsman). Gigs would on occasion net them the princely sum of 15 quid, not even enough to cover the expenses of their burgeoning pyrotechnics.
But money wasn’t the issue. What bands like Maiden were pursuing was the opportunity to perform music in a genre they loved in front of an audience. Not necessarily a very big audience, but an audience nontheless.
Suddenly, Maiden found themselves packing out the pubs, pubs which, like the Ruskin Arms, started inviting them back. They were developing a fanbase, local kids who loved what they were doing and would pop up, over and over, wherever the band played.
It’s important to note that the activities of bands like Maiden were going completely under the radar of the record labels and the press. Really, a little local band with a few local fans was hardly groundbreaking, but what the press (and the bands themselves) didn’t realize was that an entire groundswell movement was growing that would suddenly go from isolated, local incidents into a full-blown national phenomenon.
The dam burst early in 1979, nwobhm’s watershed year. Its catalyst would arrive in Spring 1979 in the pages of “Sounds” magazine (one of the three major national music weeklies), when Geoff Barton wrote an article describing what he called the New Wave of British Heavy Metal. In that one article was born not just the inception point of the movement, but the movement’s name as well. It was a rallying point and lightning rod both, alerting all these isolated, local favourite bands to the fact that they were part of a bona fide national movement, as well as their fans to the fact that a whole world had just been created and consolidated.
It was only to be expected that, with a hot new music fad bursting onto the scene, the major record labels wouldn’t be long in coming calling, their fat wallets waving enticingly …
To be continued …
Tags: heavy metal, nwobhm, Iron Maiden
